June 2015 News From FI-FOIL®

Need help demonstrating to customers how radiant barriers work and why they’re a critical (yet inexpensive) component to an effective attic insulation system?

We thought so. That’s why our team designed a limited number of Silver Shield™ heated display units for you to use when meeting with prospective customers who may not fully understand the concept behind radiant barriers.

As the saying goes, “seeing is believing” — these units are a great way for customers to plainly see the temperature differences caused by radiant heat in a simulated attic space with and without Silver Shield™ radiant barrier.

All you have to do is turn it on, step back, and let the results do the talking for you!

Contact our sales team TODAY to learn how to get your Silver Shield™ Summer Survival kit. Supplies are limited. Call 888-998-1973 or visit www.fifoil.com to get started.

Also, be sure to watch this video to learn what customers have to say about Silver Shield™ radiant barriers.

The FI-FOIL^{® Silver Shield™ Summer Survival Sales Kit Includes:}

• Silver Shield Radiant Barrier Heated Display Model
• (250) Full Color, Tri-fold Silver Shield™ Product Brochures (w/ Stand)
• Large Pop-Up Floor Display – Perfect for Home Shows and Special Events
• USB Flash Drive – Pre-Loaded with Printable Marketing Materials, Videos, and Silver Shield™ Content Information for YOUR Website

Earlier this month,The Business Observer, a Florida business newspaper, visited our offices to learn more about the recent introduction of the Fi-Foil Thermal Barrier Blanket (TBB).

“The product FI-FOIL^® developed, Thermal Barrier Blanket, replaces the gypsum wallboard or a spray-on coating that typically [must] cover spray foam.” – The Business Observer

You can read more about it online at The Business Observer website. FMI and Icynene Dealer Pricing, please contact 

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 or call 888-998-1973.

If you’ve ever called us here in the  FI-FOIL^® office, chances are you’ve spoken with Carolyn Buchanan. Carolyn first joined the  FI-FOIL^® team back in February 1991.

A lot has changed around our office since then: multi-line phones, faxes, and photocopiers have been replaced by cell phones, notebook PCs, and Wi-Fi. One thing that hasn’t changed a bit? Carolyn’s commitment to our business and to each and every customer throughout her 20+ year career with  FI-FOIL^®.

Originally from Rocky Mount, VA, Carolyn is the proud mother of a daughter, two grandchildren, and a beautiful “baby boy” she named “Buster”…by no means a normal canine!

“Carolyn sets the standard for customer service around here,” says Bill Lippy, FI-FOIL^®’s president. “If a customer needs information about an order or has any other issue that needs to be resolved, there’s no one better than Carolyn.

Thank You, Carolyn!

Who manages all those “LIKES”?…Interesting behind the scenes visit if you’re in New York City. Bill Lippy (FI-FOIL^® President) and Michael Hayes (VP of Sales) writing on “the Wall” during a recent visit to the Facebook office in NYC.

Thank you to the wonderful architectural and design staff at The Beck Group (Tampa), PRDG (Dallas) and BOKA Powell (Dallas), for hosting very successful and informative insulation training events earlier this month!

We loved meeting with you all and look forward to partnering with you again in the future.

– Jan Buehler, Architect Program Director

We were thrilled to learn that FI-FOIL®’s VR Plus Shield™ multi-layer insulation was recently specified for use on the interior face of the exterior, cast concrete walls of Katy Station, a planned 30-story, 400+ unit apartment complex in Dallas’ Victory Park development. The tallest of three towers currently being planned for Victory Park, construction on Katy Station is expected to begin later this year.

Houston-based architect EDI International, the designer of the project, specified the use of VR Plus Shield™ on 1-5/8” metal stud furring to deliver R-Values up to R-7.1 on the building’s masonry walls using a unique characteristic of the VR Plus Shield™ material that expand when installed, creating (3) separate, reflective, insulating air spaces.

The FI-FOIL^® training team is bringing its AIA Continuing Education System (CES) Provider Training, “Advanced Technologies in Insulation,” to architectural firms in Charlotte, NC and Fort Lauderdale, FL in July, and Las Vegas in August.

For more information about attending one of these free training sessions or to schedule a future AIA Lunch & Learn training event at your company, please contact Jan Buehler, CSI, CDT, National Architectural Program Director, by phone: 863-661-9718 or by email: 

jb******@fi****.com











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The much-anticipated changes introduced in the new Florida Building Energy Codes go into effect on June 30, 2015. The new codes, modeled after those found in the 2012 International Energy Conservation Code® (IECC) revisions, outline important specifications for how new residential and commercial structures are built, insulated, and more.

Luckily, many Floridian builders and renovators who have already been using FI-FOIL^® products are already easily meeting (and exceeding) many of these new codes for their masonry, metal, and wood framed building projects.

Questions or concerns about the new codes and how they could affect your business? Contact one of our sales specialists today and we’ll talk you through it.

Developed primarily for the metal building industry, the RetroShield® System is the ideal solution for retrofitting and upgrading insulation systems in new and existing metal buildings.

RetroShield® offers maximum energy efficiency for any roof or wall retrofit application. The reflective insulation technology provides high reflectivity and low emissivity for superior thermal performance.

“This was our first install of the RetroShield® System and it will now be our system of choice for existing metal buildings. The installation was very straight forward and our customer was thrilled with the results.” Matt Belman, Division Manager, Cary Quality Insulation & Building Products,Fredericksburg, VA

The HY-Fi® insulation system combines low emittance surfaces and enclosed air spaces and when used in combination with traditional insulation, such as fiberglass batts or spray foam, it creates a superior insulating system at an unmatched prince point. Long story short, it provides insulators and builders with a versatile, low cost, and easy to install hybrid system that achieves R-21 in small wall spaces.

Contractors adding FI-FOIL® products to the mix are immediately lowering and improving their buildings’ Home Energy Rating System (HERS®®) Index scores.

Check out this video to learn more!

The FI-FOIL^® team will be attending some really great trade shows next month. Please come and say hello. We’ll be at the following shows in July:

FWCCA Annual Trade Show and Convention
Boca Raton, FL – July 10-11
Boca Raton Resort & Club, 501 East Camino Real, Boca Raton, FL

SEBC – Southeast Building Conference
Orlando, FL – July 16-18
West Hall AS/3 Conference, 9800 International Dr., Orlando, FL

Sunbelt Builders Show
Grapevine, TX – July 29-30
Gaylord Texan Resort and Convention Center, 313 E 12th St., Austin, TX

AIA Florida Trade Show
Boca Raton, FL – July 31-August 2
Boca Raton Resort & Club, 501 East Camino Real, Boca Raton, FL

FI-FOIL^® offers insulation products that are uniquely designed to address common problem areas within the building envelope of new residential homes, apartment buildings, and industrial and commercial structures typically built in warmer climates.

Manufactured right here in our Auburndale facility, FI-FOIL^® products make building structures that are compliant with the Florida Residential Energy Code and Commercial Energy Code simpler and more affordable than ever.

For example, many builders who are now installing FI-FOIL^® VR Plus Shield™ instead of traditional ¾ inch foam board are increasing the R-value performance of their masonry walls by 20% – at no additional cost.

For more information, or to find out how you can receive enough free FI-FOIL^® product to complete your first project, contact us today.